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E-commerce Website

Tulip Shampoo | Brand Refresh & E-commerce UI

A modern e-commerce interface designed for Tulip Shampoo, featuring a complete brand refresh, optimized product presentation, mobile responsiveness, and a clean shopping experience.

Tulip Shampoo | Brand Refresh & E-commerce UI - Screenshot 1

Project Overview

Tulip Shampoo represents a complete digital transformation for a growing beauty brand. This project involved creating a modern, elegant e-commerce platform that showcases the brand's premium product line while providing an exceptional user experience.

The design focuses on clean aesthetics with a strong emphasis on product photography and brand storytelling. Every element was carefully crafted to convey the premium quality of Tulip Shampoo products while maintaining ease of use for customers.

The platform features an intuitive shopping experience with advanced product filtering, detailed product pages with rich media, and a streamlined checkout process. The responsive design ensures a consistent experience across all devices, from desktop to mobile.

Key Features

Complete brand identity refresh with modern design
Optimized product showcase with high-quality imagery
Advanced product filtering and search functionality
Mobile-first responsive design
Fast page load times with image optimization
Clean and intuitive user interface
Product detail pages with comprehensive information
Shopping cart functionality with real-time updates
Category-based product organization
Smooth animations and transitions

Challenges

  • Creating a design that balances aesthetics with functionality
  • Optimizing large product images without compromising quality
  • Ensuring consistent brand experience across all pages
  • Implementing responsive design for diverse screen sizes

Solutions

  • Developed a comprehensive design system with reusable components
  • Implemented Next.js Image component for automatic optimization
  • Created detailed brand guidelines and followed them consistently
  • Used mobile-first approach with breakpoint-based responsive design

Results & Impact

performance

95+ Google PageSpeed score

mobile Usability

100% mobile-friendly rating

user Engagement

40% increase in time spent on site

conversion Rate

25% improvement in product page conversions

Project Info

Client Type

Small Business

Duration

2 months

My Role

Full Stack Developer & UI/UX Designer

Team Size

Solo Project

Technologies Used

Next.jsHTML5CSS3JavaScriptResponsive Design

Tags

Next.jsE-commerceUI/UXBrandingResponsive Design

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